Inbound Marketing Outbound marketing is quickly becoming a thing of the past. Not only are outbound strategies such as telemarketing, flyers, and door-to-door marketing techniques less effective than ever, but they can actually irritate and discourage potential customers. Inbound marketing is a much more successful alternative. Inbound marketing techniques include: · Blogging· Social media marketing· Podcasts· Online videos· EBooks· Search engine optimization (SEO) The reason these strategies are known as inbound marketing is because they allow customers to easily find your business, instead of forcing your business to find customers. The consumers search for the information, products, and services that they need, and they are connected with the companies that have shared the appropriate content.
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