"If you're one of the zillion fans who have missed Zima, the answer should be clear," MillerCoors said in a statement.” It is unclear when Zima will return, but it is expected to be sometime in 2017.
Zima is a clear, citrus-flavored beverage with a 4.7 percent alcohol-by-volume level. Its advertising slogan at the time of its 1990s debut was, "Zomething different.” Because of the recent success of hard lemonades and hard soda beverages, MillerCoors believes that Zima may enjoy a second run at success.
Zima never totally went out of style. It continues to be popular in Japan.
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