Jacksonville, FL - It’s not just the Jaguars who are excited about the $63 million in improvements coming to EverBank Field.
“It could be the difference between making a decision to come play here and going to Atlanta,” says Gator Bowl President Rick Catlett.
Catlett says as soon as Jacksonville’s City Council approved the funding for its $43 million portion of the bill Tuesday night, he was sending out notice to the National Football Championship Committee and communicating with schools he’s been soliciting to come play in Jacksonville.
While the new video boards are largely considered the focus of the renovations, Catlett says they’re big selling point is specialized seating around the North End Zone Party Deck.
“The first thing that the teams look at is what is the guaranteed revenue that you’re going to give then to come play in your city,” he says.
While EverBank currently has the Terrace Suite, Club level, and Box suites, Catlett says these premium seating options and the revenue they bring in is one of the main ways they can leverage the city. Having more of these seating options, therefore, will even further strengthen their bid. The “party deck” itself is also a selling point.
“It’ll give us a feature that people will want to go to in order to enjoy the day along with watching the football game,” he says.
While Catlett wouldn’t comment on anything specific in the works, he says they expect a quick payoff and big announcement on a neutral site game within the next six months. During the City Council meetings over the EverBank improvements, the possibility of a Navy/Notre Dame game was brought up.