JACKSONVILLE, Fla. - It’s a day Apple faithful around the country wait for each year – the release of the new iPhone. This year the iPhone 5S and 5C brought a big crowd to the St. Johns Town Center, where the line started forming at 11 last night.
The first guy in line was Farzin, who was also first in line last year when the iPhone 5 released. He sarcastically downplayed the significance of being first in line.
"I feel like a winner, a champion I guess," he said dryly.
For the first time, Apple is releasing two new versions of its iPhone -- the 5S sports the latest in technology from Apple including a faster processor, better camera, and fingerprint scanner for security access. The iPhone 5C costs $100 less and doesn't have the same tech that the 5S does but Apple gave it a plastic shell instead of a metal one so they could offer the phone in five different colors.
Everyone we spoke to in line was waiting for the 5S. Why?
"Because it's the more expensive one...I heard that's better," joked Jason, another customer.
For some, coming out and waiting all night in line is about brand loyalty.
"I've had every iPhone since the first one," says self-proclaimed Apple-holic Louis. "Even if I really didn't want to have this phone anymore, I'm way to deep in. I've got the iPad, I've got the iPhone, I've got the Mac laptop, I've got Apple TV."
For others, like Chris Wester, it's tradition.
"It's something I do every year and it's tradition now so gotta do it. Next year I'll be right back here, waiting.
The 5S starts at $199 and the 5C starts at $99.