JACKSONVILLE, Fla. - Fans of the Jacksonville Jaguars have tried for years to get the National Football League to change their team's abbreviation from JAC to the more familiar JAX.
On August 29, 2013, their request was answered.
ESPN reports that with help from a persistent social media campaign and the Jaguars digital media manager Chris Burdett, the NFL has agreed to change its official abbreviation for the team.
Burdett says he's been trying to get it changed since the end of last season. Since he joined Twitter several months ago (@digital_jag), he'd get hits with requests and complaints from fans. He told ESPN there would always be at least 10 to 15 fans direct tweeting at them asking when it's going to change.
On Thursday, fans reportedly took to Twitter and inundated Brian McCarthy (@NFLprguy) with tweets asking that the NFL change the team's official abbreviation from JAC to JAX.
The hashtag: #JAXnotJAC
Burdett says several hours later, he got the phone call. The NFL listened.
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