The bar will be set high this November on the hotly contested race between Governor Scott and former Florida governor Charlie Crist.
University of North Florida political science Department Chair, Dr. Matthew Corrigan, tells WOKV both campaigns will likely flood your tv and radio with campaign ads.
"The Scott campaign along with independent expenditures may spend up to $100 million dollars."
Corrigan says in his opinion, the Crist campaign likely won't get close to that but could bring in $50 million dollars.
He says they'll have to respond to images that are already on the screen, such as one of Crist smiling alongside convicted South Florida ponzi schemer Scott Rothstein.
"The Crist campaign is basically saying we are going to respond after the primary due to campaign finance rules."
Although voter turnout was low in the primary, it's expected to be much higher come November because of the governor's race.