'Small towns. Big passions': Clay County Board of Commissioners approves new logo

Jacksonville, FL — It's meant to serve as the 'public face' of Clay County.

The Clay County Board of County Commissioners has approved a new logo for the county, featuring the words 'Small towns. Big passions.'

"There's such a rich variety of unique towns and communities in Clay County, we feel that, from afar, most people misunderstand this," says Will Ketchum, with branding firm Burdette-Ketchum.

He says the firm wanted to represent everyone from Orange Park to Green Cove Springs to Oakleaf in the new logo, incorporating the area's strong convictions, family values, and connection to the military.

The new logo is meant to be appealing to families and businesses looking to relocate or expand, however, the county seal will continue to be used on all official county business documents.

WATCH: Clay County Board of County Commissioners meeting, discussing new logo and updated seal.