Jacksonville, Fl. - The Players Championship does not only draw golf enthusiasts to the First Coast, it also draws money.
The nearly week-long event is estimated to bring about $151 million to Northeast Florida in economic impact, according to the Jax Chamber.
“There’s absolutely no better opportunity than one week in May to showcase our area and how great it is to a world audience,” Executive Director Matt Rapp said in a news conference Monday.
The event is set to broadcast to more than a billion households worldwide, according to Rapp.
“People outside of Jacksonville don’t understand how great it is,” Rapp said. “The Players Championship can pull audiences from all over the world.”
Over 900 credentialed media will cover tournament.
Last year, more people from outside of Northeast Florida attended the event versus residents of Northeast Florida. Rapp credits that accomplishment to fierce marketing and advertising outside of the five counties in Northeast Florida.
“We are trying to showcase more and more Jacksonville companies,” Rapp said.
Nearly 2,000 jobs are created because of the event and The Players has more than 350 business partners, according to the Jax Chamber.
This year, 25 local restaurants will be showcased throughout the tournament.
The Players runs this year from May 6-11 at TPC Sawgrass in Ponte Vedra.