JACKSONVILLE, Fl. - Leaders at Visit Jacksonville announced yesterday their findings of a study aimed at promoting tourism in The River City.
The announcement was made during a press conference at the Jacksonville Zoo.
Visit Jacksonville is touting big events as a way to continue growing tourism in Jacksonville.
"When you look at events like One Spark, those kind of events that start to put Jacksonville on the national and global ma, those are things that are going to increase our tourism business in the future," said Visit Jacksonville President Paul Astleford.
The study shows the tourism industry is responsible for 16,000 jobs and over $1 billion in income. Tourism in Jacksonville was one of the cities biggest moneymakers, bringing in $1.5 billion during 2013.
The study also shows an increase in veteran spending of 18 percent since 2009.
Visit Jacksonville also announcing a community initiative, "Bring it Home, Jax," meant to push residents to encourage their annual industry conventions to come to Jacksonville.