Visit Jacksonville is working with local breweries to launch a new campaign called Jax Ale Trail to attract visitors to the First Coast.
"We are encouraging you to visit all of our craft breweries," said Katie Mitura, director of marketing and product development for Visit Jacksonville.
Mitura says they've currently partnered with 7 local breweries to promote the Jax Ale trail. That includes Aardwolf Brewing Co., Intuition Ale Works, Bold City Brewery, Engine 15, Green Room Brewing, Pinglehead Brewing Co., and Veterans United Craft Brewery which is scheduled to open on the Southside.
"We're really excited about it. We think the city will be really excited about it. We know visitors are going to love it when they come here to do it."
Mitura says its a new incentive to get visitors to come to Jax, try the craft beer and make the city a destination location. The campaign is expected to roll out after July 4th.