Jacksonville, FL - We’re getting our first look at what it will take to get a poolside seat for the next Jaguars game.
The pools, along with a North End Zone party deck and one-of-a-kind video screens, are part of the $63 million in renovations currently taking place at EverBank Field funded by the Jaguars and City of Jacksonville. While the improvements have always included the water feature, it has not been made clear up to this point how exactly they would be utilized.
“We’re introducing seating products that are not only new to EverBank Field, but in many cases new to the entire world of sports,” says Jaguars Senior VP of Sales Chad Johnson.
The new North End Zone deck will feature three distinct seating options. The first is the poolside cabanas, which come at $250 per ticket. There are four cabanas for each of the two pools, and each pool area targets 250 people with the option to expand up to 300. Each cabana will be individually rented, so Johnson says a company can rent all of them for exclusive use of the adjacent pool, or share with other groups renting some of the cabanas. Along with pool access, the cabanas come with lounge furniture, TVs, food and drinks.
“There is no other experience like that in sports,” he says.
The second option is a cabana without pool access. These are on the second level of the new deck and include all the other amenities of the poolside cabana, but at $150 per ticket. The third option, for those who are not in a group but still want to experience the new deck and all-included food and drinks, is a Bar Rail seat. Those are also $150 per ticket, but can be purchased as single tickets for either a single game or the season.
Still other new seating options will be available this season, including field seats along where the players sit and private tables along the top of the 100 level.
And there’s good news for season ticket holders who are happy with their seats as is- no increase in price this year.
The Jaguars have also launched a new Jags365 campaign which aims to bring more for loyal fans year-round. Johnson says they have a staff of eight people dedicated solely to this new fan experience, which will focus on three areas- all determined by extensive research done on the fan base. The first priority is recognizing fans.
“We’re coming up on our 20th anniversary season here, and a lot of our fans have been with us for 20 years,” Johnson says.
That tenure with the team will take front and center this season, although immediate details on how that will be recognized were not yet available.
The second focus of Jags365 is value year-round. Johnson realizes that many fans think about the Jags more than just in the season, so they are spearheading off-season events and activities for season ticket holders. Those can include a fan training camp simulating what the players experience, locker room tours, private talks with coaches and staff, movie events at EverBank and more.
“It’s really our fans’ campaign.”
The cabana seats are not yet on sale, but Johnson says they are taking reservations and forming priority lists. More information on that and season tickets can be found on jaguars.com/tickets.