The popular photo-printing website has the Internet a buzz Thursday after the company erroneously sent thousands of people an email Wednesday congratulating them on their “new arrival.”
The only problem, a lot of these people didn’t know they had a “new arrival.”
There's nothing more amazing than bringing a new life into the world," read the targeted email inadvertently CC'd to many who weren't even expecting. "As a new parent you're going to find more to love, more to give and more to share — we're here to help you every step of the way."
After the email was delivered, those who were shocked to hear their “news” took to Twitter.
While many use humor to brush off the email, others were highly offended. One Twitter user wrote, “As someone who is unable to have kids your spam congratulating me 'on my new arrival' was highly offensive.”
The company sent out an apology email Thursday saying, “
Please accept our most sincere apologies. We mistakenly sent an email that was intended only for new parents who recently made baby-related purchases at Shutterfly. We’re truly sorry if you received this email in error. We realize this is a very sensitive issue and we did not mean to upset you in any way.
We care about our customers above all else and have taken measures to ensure this will not happen again. If you have any questions or concerns, please reach out to us firstname.lastname@example.org and we’ll get back to you.”