The beaches are technically open year-round, but this weekend was the de facto opening weekend for the beaches.

Beachgoers say they have a game plan for this summer.

"Spending money at restaurants and getting drinks," beachgoer Kaitlin Kalapkowski tells Channel Four.

That's music to business owners, who say beach season never arrives a moment too soon.

"Winter is like a ghost town," Kim Iulano with the Tiki Hut Gift Shop says.  "The It's very hard to survive.  Very hard."

Iulano says 80-percent of her business comes during the summer months.

As she and other Beaches business owners try to lure swimmers and sunbathers into their stores and resuarants, two factors may threaten to keep people away -- many city lots charge to park near the beach, and construction along First Street is still ongoing.

"I think there hasn't been as many people out here because the roads have been blocked," beachgoer Amanda Martinez says.

Thankfully for business owners on or near First Street, construction is scheduled to wrap up by June 1st.