City and county officials in Clay are analyzing how to rev up their economic engine.
Chamber of Commerce President Doug Conkey says Clay's selling points are the good quality of life, great school system and the mix of urban, suburn and rural areas.
"The key is to take the potential, like you learned in physics, and convert that into actual execution of economic development," says Conkey.
In Clay's State of the County forum, they want to boost that development via their budget, measuring what's important to the community, considering more incentives for new businesses, helping existing businesses, and creating a scorecard to see where Clay can improve.
Much of the county's revenue is based on property taxes, and Conkey says the chamber is looking to change that.