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Posted: 5:03 p.m. Tuesday, Oct. 18, 2016

'Trendy' caramel-filled M&Ms to hit the shelves come spring

Caramel M&M's
Mars Inc.
M&M's Caramel Chocolate Candies will be available in May 2017 at retailers nationwide in 1.41 ounce, 2.83 ounce and 9.6 ounce packages.

By Theresa Seiger

Cox Media Group National Content Desk

Caramel lovers, rejoice: there's a new M&M flavor headed to the shelves, and it's right up your alley.

>> Read more trending stories

Mars Inc. announced Tuesday that its new caramel-filled M&M's will be in stores staring in May 2017. The company described them as having soft caramel centers enrobed in chocolate and coated in a crunchy candy shell.

"Caramel is extremely trendy," Hank Izzo, vice president of research and development for Mars, told CNN Money. "It's a $2.2 billion flavor segment and the fastest growing segment in food right now. We want to be part of this category."

Tanya Berman, brand director for M&M's Brand, echoed Izzo in a news release Tuesday.

"In our research, our fans were enthusiastic at the possibility of a caramel variant and we can't wait for them to try the perfect balance of soft caramel and delicious M&M'S chocolate this spring," she said.

The caramel chocolates are the latest addition to the 75-year-old M&M's line, which has experimented with various other flavors in the past. According to CNN Money, M&M's of three categories are currently on the shelves: crispy (pretzel), smooth (chocolate) and nutty (peanut).

"After years of development, M&M's now has the proprietary technology to enter the soft and chewy category partition with the launch of M&M's Caramel Chocolate Candies," Izzo told Fortune in a statement. "Based on testing, consumers love the concept of M&M's Caramel, scoring higher than any M&M'S Brand variant ever."

The chocolates will come in at 190 calories per serving and come in 1.41 ounce, 2.83 ounce and 9.6 ounce packages.

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