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Daimler Chief Unveils His Last-Chance Saloon
In his first major appearance since the board extended his contract by less than expected last month, Zetsche will be looking to the CLA compact to fix Daimler's chronic underperformance in small cars, as well as his own management record. Both objectives face long odds. Zetsche, 59, is on notice that Europe's luxury laggard must narrow the gap with BMW and Volkswagen AG's Audi by repairing a botched China expansion and winning new buyers for an expanded range of minis and subcompacts.
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