Confident, bold and outward looking. After just 2 weeks in office, Japan's new prime minister Shinzo Abe is on a PR blitz to show he's firmly in control. Abe's rolled out a strategic campaign using his Facebook site, which boasts 191,000 followers. He's also ramped up public appearances and policy announcements to prop up voter ratings. One area where's he's been particularly aggressive is in pushing for a weaker yen ... and a bolder central bank.