Study: Anticipating Pizza Makes Us More Happy Than Actually Eating It

Here's a weird new discovery about how our brains work: A new study by the folks at DIGIORNO used facial recognition and emotion tracking to gauge how happy pizza makes us.What they found is that anticipating pizza makes us happier than actually eating it.

People got 18% happier than average when they saw a pizza go into the oven, 24% happier when they could smell it cooking, and 20% happier when it was taken out of the oven.

However, when they took their first bite, it only made them 11% happier.

DIGIORNO was nice enough to put their findings into this video below, but take it with a grain of salt - or better yet, a pinch of garlic and Parmesan cheese: DIGIORNO makes pizza and wants you to buy some. If for no other reason to just get happy before you eat their product!