What's in a name?
In this case, one too many letters, and it's going to take years and your tax dollars to fix a mistake on a road that sees thousands of vehicles every single day.
During its meeting last night, the Jacksonville City Council approved an ordinance mandating that all misspelled signs along one of the city's major roads be removed and replaced by 2019.
City Councilman Danny Becton - who introduced the ordinance - says Philips Highway should be spelled with one "L" instead of two, a mistake that's been in place for decades.
"It seems like there's been a huge confusion as to how the name should be spelled," Becton added.
The move was done after complaints came in from business owners on that road saying customers get confused by the extra letter.
Manny Maysonet - who works at Joy Auto Sales - tells our partner Action News Jax it's been a problem for them.
"[It's happened] at least four or five times within the past five months," Maysonet noted.
The road - also known locally as US 1 - was named for Duval County Judge Henry Bethune Philips in 1934. He's also the first Chairman of the Florida Road Board, which many know better today as the Florida Department of Transportation.
Prior to Jacksonville's consolidation in 1968, the extra "L" crept onto the road signs and all other kinds of official documents, with the mistake likely starting in an ordinance passed in 1963, according to the ordinance language passed last night.
All the wrong signs on Philips should be replaced before the end of 2019.
It's unclear at this point how many signs will have to be replaced along that road - which stretches from just south of Atlantic Boulevard all the way to the St. Johns County line - and how much it will cost taxpayers to fix.