First, Cracker Barrel ditched its new logo. Now, the chain is shelving its restaurant makeover plans.
The company said Tuesday that it has scrapped a remodeling initiative that would have stripped away much of the country-themed decor— rocking chairs, vintage games, and old-timey antiques—from its dining rooms. What the company called a “modern remodel design” had been tested at just four out of 660 locations, but it says the feedback was overwhelmingly negative.
These modernization efforts, led by CEO Julie Felss Masino, were part of a broader strategy to attract younger diners as the company faces declining business. Menu upgrades are still moving ahead, but not the rest after the backlash.
