City of Jacksonville and Daily’s launch underage vaping campaign

Jacksonville FL — Underage vaping was declared an epidemic by the U.S. Surgeon General.

The City of Jacksonville announced it teamed up with Daily’s to launch a new vaping awareness campaign.

The City said the goal is to educate middle and high school students about the dangers of underage vaping.

Both Daily’s and the City pledged to contribute $100,000 each to the campaign.

The American Lung Association said more than 1 in 4 high school students are vaping.

Jacksonville Mayor Lenny Curry called vaping a crisis and said as a parent, this health issue hits close to home.

Right now, the city said it’s working to figure out the best way to spread its message to the target audience. Some ideas floating around include seminars, TV and radio commercials, billboards and geofence marketing to convince students to stop vaping.