Jacksonville, FL — The Jacksonville Jaguars “State of the Franchise” was packed with new information about the fan experience, stadium, Downtown development and more.
1. New season, new look- The Jags have unveiled their new uniforms, which are designed to honor tradition. The two-tone helmets are gone, in favor of a shine-finished traditional look, and the numbering is more simple and modern. The uniforms also have features, like increased ventilation around sweat areas, which are aimed at giving the team a competitive advantage.
For the first time, the team has teal pants- and teal will now be the “Color Rush” uniform, instead of the gold ones the Jags have been using in prior years. Teal is also the alternate uniform, and expected to be worn several times over the season.
2. Cheaper concession options- Concession "classics" will now be only $5 at the stadium. These include hot dogs, nachos, pretzels, fries, and soft drinks. Fans will also still be allowed to bring in food, in accordance with the team's policy and the NFL's clear bag rule.
3. Your dog can now cheer for the cats- Among the changes inside of the stadium, the Jags are building a dog daycare/park in partnership with Pet Paradise. This will be on the South End Zone fan deck, will have a water feature, and will only be open on gamedays. Dogs will be pre-screened to ensure they are up to date on shots and have the right temperament for this environment. Fans will be able to see the action inside of the park, but only trained staff will be in with the dogs themselves.
4. Expect a crowd- Tarps will NOT be back at EverBank Field, meaning there are about 3,500 additional tickets being sold every game. There are also a handful of new premium seating options the team rolled out, which they say have already been snatched up. The Jags are also projecting their highest season ticket renewal rate and new season ticket sales, since they started tracking that in 2004.
5. Honoring the military- The team emphasized that veterans and members of the military are not only important to the City of Jacksonville, but to the Jags themselves. The Jags have the highest concentration of veterans in market, compared to other NFL markets. To celebrate that, the North End Zone fan deck is being rebranded in partnership with the veteran-owned business Grunt Style. In addition to creating a competition area for fans and a "hometown pride" area, this is also where the team will celebrate a veteran of the game and veteran business owner of the game, and ring the fourth quarter bell.
6. London will keep calling- The Jags are proud of being the team that has played the most London games of any other in the NFL. They said that game is valuable strategically and in terms of revenue, and they will work on protecting their position. Meanwhile, the UK fan club continues to grow, now standing at more than 86,000 members.
The Jags play the Eagles in London on October 28th at 9:30AM.
7. TIAA Bank going beyond the stadium- We got our first look at the new signage we'll see at the stadium, as EverBank Field becomes "TIAA Bank Field" before the next football season, but TIAA Bank also announced a pledge to help the community.
The Jaguars and EverBank- which is becoming TIAA Bank- are launching the One Team. One Home. Initiative. They’re partnering to contribute $1 million in the next five years to help build and repair homes in Northeast Florida. This will be a collaboration with Habitat for Humanity affiliates, as well as volunteers and Jags players. EverBank is also pledging additional money to build and repair 100 homes in Florida where TIAA has an existing presence.
8. Lynyrd Skynyrd planning a big homecoming- The band will bring their farewell tour to EverBank Field on September 2nd. They'll be joined by Kid Rock, Jason Aldean, and others, in a day-long event that also includes food trucks and games.
9. Sports Complex development- The team is still negotiating a redevelopment of the Jacksonville Shipyards, but they're now expanding on that by pitching a $2.5 billion redevelopment in the Sports Complex. The first step is expected to be Lot J- which could see three mixed-use buildings and a "live arena". To compensate for the loss in parking, a 3,000 space parking garage would go up where there's currently a retention pond.
The team says this would be a public/private partnership, but they don’t have an estimate yet on what they would ask for from the City.
If the Hart Bridge ramps are taken down- which is something the City is currently pursuing- the Jags and their partner The Cornish Companies would seek to continue developing, with a high-end hotel, convention center, upgraded marina and more along the River.
10. A big schedule faces the team in 2018- Technically, this came out after the State of the Franchise, but in the spirit of all this Jags news, it's also worth mentioning that the team's schedule is out!
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